Designer shopping without the designer price tag

Who says only women like shopping? Here old stereotypes don’t apply anymore.
DFO Homebush, 15 km from Sydney, Australia, is now the ultimate destination for designer shopping without the designer price tag. With over 19 international and luxury designer brands, there are multiple options to suit any budget or outfit requirement. It also makes DFO Homebush home to more premium brands than any other outlet shopping center in the country.

Homebush has become the ultimate destination for designer shopping

To celebrate the premium mall’s recent makeover, celebrity stylist Jules Sebastian inspires shoppers to discover the latest trends for the new season, with exceptional brands delivering not-to-be-missed savings. Jules has created three digital vignettes to showcase a curated edit of products motivated by the theme ‘Runway to Reality’. The object of the vignettes is to show how to pull together entire ensembles by prestigious brands for under $1,000.
DFO Homebush is now the ultimate destination for designer shopping without the designer price tag.

80 specialty stores

The direct factory outlet shopping center has become a popular shopping destination for tourists and locals alike, with over 80 specialty stores offering a range of products including home wares, clothing, electronics and furniture. The center is considered a shopping hot spot with premium and well-known fashion brands such as Hugo Boss, Armani Exchange, Burberry, TopShop and Calvin Klein all having stores within the complex.

Open 365 days a year

DFO Homebush is open to the public 7 days, attracting tens of thousands of shoppers each week, making the shopping center a busy area, especially during peak periods such as Christmas. Years of constant foot traffic resulted in the entire center requiring renovations.


The unique project required a complete re-vamp of approximately 1200 m2 of flooring within the center. Given the flooring would be directly adjacent to premium and high-end shop fronts, a durable yet very aesthetically appealing solution that tied in with the decorative theme of the surrounding store fascias was needed.

A key requirement for this project was that the same finish and effect that was applied to the flooring would also need to be applied to a 40m long ramp at a slope of 1:40 leading into the center. This required special attention during the planning stages of the project. A particular challenge of this project was to apply the flooring while the center was still trading as well as having renovations carried out to other areas.

Completing within the time set

Once mixed, Sikafloor® was put down as a self leveling compound at 3–4mm in thickness. As the epoxy flowed and the 40-minute curing process began, the shards settled and created the desired metallic cloud patterns with a translucent 3D effect. Since renovations were taking place during the busy Christmas period, the flooring solution was applied during the evening after the center was closed.

Despite this scheduling limitation, the contractor Firmstone was able to successfully complete this project within the set time frame and to the exact specification set out by the architect, resulting in an extremely happy customer and a one-of-a-kind shopping center floor.

Now men start shopping…

So what are men saying about those new shopping miles now? The crowded malls, the indecisiveness over what to buy, the fear of being suckered into buying something you don't want — these are just some of the reasons why men aren't too keen on shopping.
But we would recommend it all the same —you should seriously give it a try!

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