Sika stands for high quality, innovation, and customer service - building trust every day.
The Sika Purpose
Sika’s purpose is to anticipate and meet future challenges by providing reliable, innovative, sustainable, and long-lasting solutions in the construction, building, and manufacturing industries. The company provides a seal of quality on which its employees, customers, and stakeholders can rely – building trust every day.
The Sika Brand
The name Sika evokes stability, continuity, innovation, forward-thinking, sustainability, and trustworthiness. Customers around the world recognize that the presence of the Sika logo is a guarantee of excellence and service. The founder Kaspar Winkler established the Sika logo more than a century ago. The cheerful yellow color evokes the place where most Sika products are used – a construction site. The Sika trademark has proven to be an asset during the Group’s decades-long expansion.
Worldwide trademark protection
The Sika brand is well-known for its distinctive graphic word trademark. The company emphasizes uniformity and adherence to its corporate image guidelines. This approach underscores the importance of a consistent and recognizable brand identity. Over the years, many industrial imitators have attempted to replicate Sika’s branding and positioning, which highlights its enormous intangible value.
The Sika umbrella brand, and many Sika product trademarks, such as Sika® ViscoCrete®, SikaBond®, or Sikaflex®, sharpen the company’s competitive edge. Hence the crucial role of trademark protection as a management task, performed both globally at Group level and locally at national level. At the end of 2023, Sika held 12,605 trademark registrations in 157 countries. Sika continuously monitors its trademarks and takes appropriate legal action in cases of infringement.
Corporate identity
Sika’s strong corporate identity gives the company a consistent and modern look. The aim of the corporate identity is to achieve a clear-cut positioning of the brand based on uniform corporate design guidelines. To develop the brand, a visual language and system was created to unify the user experience across all platforms. Brand integration guidelines enable a solid integration process for all acquired companies and brands.
Corporate culture — making a difference
The second core element of the Sika brand is personality. Sika is pioneering, team-oriented, and committed. Today, these attributes paint an accurate picture of the Sika corporate culture. The famous Sika Spirit encompasses the virtues that can be found at any Sika location in the world. The common denominators of the Sika Spirit include collaboration, passion, resourcefulness, entrepreneurial spirit, drive, and an overall “family” feeling not often found in large corporations.
Building Trust
Sika successfully integrates the “Building Trust” tagline into its communications. The implications of this claim for Sika’s brand can be described as follows:
“Our business is specialty chemicals, and trust is the foundation of our success. For more than a century, we have focused on the quality of our products while constantly bringing a spirit of reinvention to the industry. We are committed to delivering reliable, innovative, and long-lasting solutions to our customers in the construction, building, and manufacturing industries. This truly represents the value and impact of the full range of Sika’s core competencies: sealing, bonding, damping, reinforcing, and protecting. We provide innovative products that add significant value, plus comprehensive services, expertise, training, and custom-designed solutions. We’re proud of our achievements and eager to prove that Sika provides a seal of quality you can rely on.
Committed to excellence.
Inspired by innovation.
Building Trust.”